Should You Upload the Same Videos on Youtube to Facebook
If you lot haven't figured out by now, Facebook and Google (Google owns YouTube) are not best friends. So, when y'all create an amazing video, upload information technology to YouTube, and are ready to share it with the network you've painstakingly built on Facebook… be prepared for a lackluster response. No, it's not considering Facebook limits who sees your newsfeed now (although they do, kind of), it's because of the way YouTube videos are displayed on Facebook.
Update: Information technology'south non but YouTube videos, it'south pretty much any content hosted outside of Facebook and shared (tumblr, your website, other video platforms, news sites, etc).
YouTube videos on Facebook
Permit's have a look at an example of a video uploaded directly to Facebook and shared versus a YouTube video link shared.
Completely ignore the content of these two videos and wait at them from an aesthetic point of view simply. 99 out of 100 human beings would admittedly click the large video thumbnail on the left way before the tiny thumbnail on the right. If you lot're scrolling through your newsfeed, you'd see the large thumbnail way before the smaller 1. For the record, the Facebook thumbnail is about six times larger than the thumbnail provided for YouTube. And let's not fifty-fifty become started on the fact that half the time Facebook doesn't even want to show a thumbnail for a YouTube video altogether.
(Thanks for the example Sean!)
And then, obviously Facebook wants to display content uploaded to their platform in a more than attractive fashion. Merely what'due south even worse, is this comparison:
You lot're looking at two items in the Facebook Newsfeed. The detail on the left is a company I don't currently "Like" (nothing confronting 20Jeans), and is a "Sponsored" post that Facebook placed in my Newsfeed. On the correct is a YouTube video my friend Sam shared. Honestly, Sam's mail looks more like an ad than the bodily advertisement does! The thumbnail is about ii.5 larger in the advertisement and the white space around the thumbnail makes information technology stand up out a bit more in the Newsfeed. *Only FYI, whether it's a personal profile or a business concern page, a shared YouTube video formats the same mode in the Newsfeed.
What'due south interesting to me is that most other media platforms (magazine, radio, TV, etc) typically make the content look ameliorate and give space for advertisers.
Kind of like what Facebook does in the right column with standard Facebook ads. However, information technology'south blatantly obvious that Facebook wants you lot to see their ads and doesn't want you to encounter YouTube videos. Another affair to notation, where's the play button on the YouTube video? In the Newsfeed Facebook strips the play button from the thumbnail, but on your page they get out it. Odd.
How to make your YouTube videos look better on Facebook
What can you practice about making your YouTube videos actually become viewed on Facebook? Well, also pressing the dreaded "Boost" (or is it "Promote") push button on all of your posts, you tin can utilise interesting screenshots for you YouTube videos with a link in the status description. Here'southward an example:
The inherent design of Facebook is geared towards the sharing of photos. Simply expect at the screenshot above comparing the same exact content shared as a photo with a link and just the YouTube video itself. Not simply is the photograph near eight times bigger, you tin show a lot more visual data which will hopefully attract people to picket.
What's the worst affair that happens past only posting the photograph? Someone clicks on it and realizes it's not an actual video. Hopefully if they've invested a click and are interested they click to the link you've included in the photograph postal service description. Another bonus to sharing the photo is you get to pick what photo you share! With only sharing the YouTube link, your only thumbnail option is whatever comes with the video through YouTube. You can make the photograph whatsoever you want and hope to attract more eyeballs and interaction.
*Every bit some other betoken of comparison: In the hour the to a higher place photo was posted it "reached" 365 people. The YouTube video but "reached" 654 people in 24 hours. At that place could be a lot of factors that go into this (like timing of the mail, clarification, etc), but that's enough for me to almost always desire to postal service a photograph with a link to the YouTube video.
Every bit Brian Solis mentions in this commodity:
Facebook has it's own SEO game, just similar Google does. Yous need interaction and engagement for more of your posts to be seen past your friends/fans on Facebook.
In my mind, captivating and interesting photos with well written descriptions are the way to do that. Unless it'southward of extreme importance, I wouldn't waste money on the Boost/Promote button. Yes, you can pay for more people to come across that mail, but if the post isn't any good, it's not going to assistance your cause.
And considering I mentioned SEO, you might exist asking "Should I upload my videos to Facebook instead of YouTube?" My answer is no.
You aren't going to get organic traffic to your video if information technology's uploaded to Facebook. This goes dorsum to the Facebook vs Google battle. Google has no interest in showing Facebook videos in its search results. A well titled, tagged, and description on a YouTube video has much better SEO implications.
Food for thought the next fourth dimension y'all want to share a YouTube video on Facebook.
Source: https://wanderingaimfully.com/why-posting-youtube-videos-on-facebook-sucks/
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